On and Off the Runway with the instax mini 41™
Last month, Fujifilm introduced the stylish new instax mini 41™—and just weeks later, it made its fashionable debut both on and off the runway at Australian Fashion Week. More than just a camera, the instax mini 41™ became a statement piece as it partnered with two of Australia’s most creative fashion houses: Iordanes Spyridon Gogos and Albus Lumen. A proud sponsor of two runway shows, we celebrated innovation and creative storytelling through tangible imagery.
As Mary Georgievski, General Manager of Photographic Imaging at Fujifilm Australia, put it:
"Australian Fashion Week is a hub of creativity in Sydney. Every year, the designers show incredible innovation and forward thinking. This year we’re proud to bring the instax mini 41™ to the runway show with Albus Lumen and Jordan Gogos as we celebrate this creative expression.”
A Time Capsule in Fashion: instax™ x Iordanes Spyridon Gogos
Multidisciplinary designer Jordan Gogos took the idea of wearable memories to a new level. His latest runway look featured a garment constructed entirely of instax™ mini prints—turning photos into fabric and style into storytelling.
“instax™ has always been more than just a camera to me – it’s a time capsule, a way to hold onto these emotions and memories. That emotional thread is what made this partnership feel so natural.”
– Jordan Gogos, Creative Director, Iordanes Spyridon Gogos
This one-of-a-kind creation stood out as a symbol of individuality and expression—core values shared by both the designer and the instax™ brand.
A Partnership Rooted in Memory: instax™ x Albus Lumen
Returning for their second collaboration with instax™, Albus Lumen celebrated a major milestone: their 10-year anniversary. Their runway featured looks enhanced with mini instax™ prints, and each guest was gifted a personalised instant photo—a token of appreciation and a keepsake to remember the show.
“So many memories have been created and captured during these incredible adventures. instax™ has played a big part in documenting these special moments that will forever be part of Albus Lumen’s history.”
– Marina Afonina, Creative Director, Albus Lumen
This partnership underlined a shared belief in the value of tangible memories, elevating the runway experience beyond fashion.
Meet the Star: the instax mini 41™
At the heart of these collaborations was the instax mini 41™—a camera designed to be both fashionable and functional. With its vintage-inspired design and modern features, it's made for creatives, memory-makers, and anyone who wants to turn everyday moments into art.
Why we love the instax mini 41™:
- Built-in selfie mirror for flawless framing
- Auto exposure for picture-perfect lighting every time
- Close-up mode for detailed, intimate shots
- A compact, stylish design that complements any outfit
Whether you're walking the runway or capturing memories with friends, the instax mini 41™ makes it easy to hold onto the moments that matter.
