Discover the best of Japanese creations right on your doorstep

At instax we’re celebrating all things Japan, following the launch of our new mini Link app for Nintendo Switch and Special Edition instax mini Link printer. Since travel to the home of the cherry blossom is off the cards, here are our favourite Japanese creations that can be experienced and captured from home.

mini link SE


One of the oldest players in the game, Nintendo launched in Kyoto, Japan more than 125 years ago. Long before Pokémon, Donkey Kong and Animal Crossing, Nintendo was actually a card and toy manufacturer. Nowadays Nintendo serves up the latest tech, but is also sure to hit you in the feels with the retro games.

The Selfie Stick

We love all things selfies at instax. From the Selfie Mode on our cameras to a selfie stick, it’s always fun to capture yourself in the moment. But did you know that the selfie stick was first invented by a Japanese man in the 1980s after he struggled to find anyone to take pictures of him and his wife on a holiday in Europe?

 selfie stick


Regardless of whether you’re a master behind the microphone or not, a night at karaoke is guaranteed to be fun. Since the first karaoke machine debuted in Japan in the 1970s, we’ve all created memorable moments singing to our fave tunes. 

Next time you’re picking up your microphone, why not bring your instax mini LiPlay to capture not only the moment, but also sound?


Photo credit: Kane Reinholdtsen


Love them or hate them, emojis have created a new way of communicating, with the first emoji created in 1999 by Japanese artist Shigetaka Kurita. Kurita’s original ‘176 emoji’ is now part of a permanent collection at New York’s Museum of Modern Art - *insert shocked face emoji*.


Photo credit: Domingo Alvarez E

Matcha Tea

Infused in cocktails and whipped into lattes, matcha is a fine green tea powder, the best of which is found in Japan. The most popular growing regions are in the southern half of the country including Uji, Nishio, Shizuoka, and Kyushu. Not only is it delicious, but matcha is said to have many health benefits too.

 match tea

Photo credit: Charles Etoroma


And last, but definitely not the least, Fujifilm! Did you know that we were established in Japan in 1934? To this day, our Fujifilm headquarters remain in Tokyo, Japan. 

instax range

To learn more about the new instax mini Link app for Nintendo Switch, check out this video: